When Time magazine features Web2.0 as its lead story, you know the profit party is probably over. Or at least, the cutting edge is elsewhere. At Tim O'Reilly's ETech conference in San Diego last week there were a few ideas about where that might be. Although the agenda was eclectic, the underlying theme was self evident. Consumers are not just more connected than ever before, they are more connected to each other. In the next few years, that is going to lead to not only new ways of doing business, but also radical new forms of behavior. While you are waiting for those, here are five memes to chew over.