Here Be Dragons
There’s something big happening in the mapping space. All the indicators are there – significant M&A activity, a dramatic rise in the number of GPS enabled devices and exponential growth in geotagged content. Don’t be fooled. This is not Geography 2.0. Its something much more interesting.
For anyone in the location business, its deal time. In the last year, Nokia bought digital map company NAVTEQ for $8.1 billion, TomTom took out Tele Atlas for $2.8 billion, and there have been a dozen other smaller transactions. There are two forces driving this. Mobile players are waking up to the potential of personal navigation. And secondly, car navigation manufacturers have seen the opportunity to consolidate and scale their products into a broader web connected platform.
And what is that platform? Well, for starters - its more than just Google Earth. Like everyone else, I played with Google Earth for five minutes when it launched. I looked up my house, the Pyramids and the Eiffel Tower – and then I didn’t touch it again for ages. That is, until recently. You see the power of Google Earth was never really the cool satellite images at all. It was the ability to add extra layers of content. And its only lately that geotagged content has started to reach a critical mass.
2008 will be the year of location enabled devices.
According to iSuppli, there will be 250 million GPS-enabled phones shipping per annum by 2010 alone. Add to that GPS enabled cameras, cars, computers and other portable devices. The more consumers create content marked with location data the more what we know of as the Internet will begin to acquire a physical context. It’s what people are already calling the Geoweb.
New GPS units like Dash will not only show you directions but give you an overlay of reviews, rating, hyperlocal news and other web content. Mobile applications like Socialight will display notes that other people have left when you walk into a space they have been in previously. And many of us will start using personal location broadcast platforms like Dopplr, Plazes, Loki and the upcoming Fireagle from Yahoo to not only share what we are doing, but where we are going.
On my last trip to Tokyo I was fortunate to meet some of the researchers at the Sony Computer Science Laboratory. They were pondering an interesting question. Most of us generate a huge amount of digital content without even realising it. Photos, messages, music you listened to, places you went to. So how do you identify what’s important so that you can archive your memories?
The Sony researchers came up with an interesting solution to this problem. With a route tracking application they observed where a person went everyday. By separating the ordinary (going to work or the supermarket) from the memorable (holidays, a walk in the park, a day trip to another city) - you could create automatic content albums based on significant days.
This, to me, is a great example of what the Geoweb really stands for. Not just clever GPS car navigation units or 3D spinning globes, but a mesh of the real world with the organising logic of the web. In truth, the more that our physical environment is mapped to online data platforms, the more the former will start to resemble the latter.
The webification of the world.
Another great article Mike.
A large part of the mapping space M&A is about the advertising buck -the ability to indentify where you are enables the delivery of geo based ads and content. It's all about your information!
Posted by: Scott Maxworthy | January 24, 2008 at 12:35 PM
You touch on an interesting side-question here Mike too which has come up recently at MoMo Sydney : do people want an all-in-one device (a-la the N95 or iPhone), or do people want a separate navigator, life-cacher, wallet, keys, on-demand set-top box, PC and mobile messaging centre ?
Or is that the wrong question and we want both - i.e. a semantic web to tie everything together, the mobile becoming the 'universal remote' ?
Thanks again for a great article - the Sony guys are bang on for my money.
Posted by: Tim Parsons | January 24, 2008 at 02:02 PM
Scott Maxworthy: I think people want one device, but they want that device to not suck (iPhone etc). Convergence doesn't work unless you put *a lot* of thought into the device. Gone are the days where CE companies can just throw hardware at the market with poor software and UI.
I definitely agree that geotagging and use of time and other meta data to sort out our lives will be used in the future. Who wants to manually organise something when it can all be done for you?
Btw, Apple's iPhoto 08 already does organise photos into "events" automatically by the date stamp on the shots. All you really need to do after importing is name the events or split / join events if they last less or more than a day. It's really, really good and I think exactly what you're talking about.
I can't wait for the next gen of social mobile apps that take advantage of geodata and are always net connected. I don't think the revolution will come from Apple, Nokia or any other phone maker... I think it'll come from web upstarts.
Posted by: Marc Edwards | January 25, 2008 at 09:33 AM
Agree with your call about LBS in 2008 and the work being undertaken by the Sony researchers is very cool but with this technology there are concerns about citizen surveillance/privacy. On the one hand there is a benefit to society from a crime prevention/prosecution point of view and on the other hand it enhances governments and corporations’ ability to quietly survey individuals’ activities. Data systems become even more interlinked (CCTV in public spaces and geo-tracking on mobile phones). Did Rousseau, while developing social contract theory, envisage this reality?! Will you ever truly be alone without some seemingly innocuous system quietly recording your activities and storing your information in a vulnerable server farm in a developing country? Hang on, this already happens.
Whilst marketers win by uncovering deeper consumer insights and therefore can tailor personal messages which can be delivered direct to devices, how will consumers be protected? Will ADMA and the Australian Government develop regulations around what could be perceived as intrusive direct mail pitches on your personal handset? Not to mention the ramifications for international law. Will I have to buy expensive anti-virus and firewall software to protect me from hackers harnessing my phone’s powers for evil, ahem, “zombie computers” and fraud?!?
Forgetting all that serious stuff, hitting consumer’s hip-pocket is an easy pitch; if serving me ads means I pay less to call, text and download/upload content through my phone, any mobile phone indebted teen worth their digital native nous will embrace that model. When advertising on landlines was launched more than a decade ago it flopped.
These are certainly very interesting times for consumers, corporations and governments. Maybe in the 2013 federal election we might be voting via mobile!
Posted by: Jo Sabin | January 30, 2008 at 12:06 PM
Hey Mike
Mutually-I don’t think we have any brown nosing required, but I always enjoy reading your blogs, when I eventually get them! My Gmail far more reliable than hotmail! They-(your POV’s)-also teach me a lot…So, cheers!
I’m glad you were able to find my home on the Eiffel Tower and get a glimpse of my previous modest accommodation at Great Sphinx!
Wholeheartedly agree with your astute ‘layered’ POV on geotagging, but has it not always been about adding extra layers of content to eventuate critical mass interest or engagement?
All the new GPS units you mention are fabulous, but I was hoping when you met your Sony Computer Science guys in Tokyo, you could have found out a bit more about the ultimate “single source” mass handset that will deliver the layers of digital content generation. Allow me for a second to be grossly immature and just concentrate on a mobile phone model! When you talk about photos, messages, music you listened to, places you went to…these can all be instantly archived now in a great handheld device. But what really annoys me is how the manufacturers, including Sony, Mac and Nokia, always use this argument about how they cannot possibly keep packing the features progressively, because they can and they do, but they do it digressively.
Examples: I know you’re an iPHONE freak, (me too last year when I used one for a day or so), but I still-for the life of me cannot understand why the first in best dressed did not shoot video, (only play it)!
Another example, I swear by my N95 and often on it. I delighted in getting what I considered an upgrade the other day, the beautiful N81 8GB! As a storage device and music player, dare I say I think its better than any iPOD! The
N-Gage is cooler than cool of course…Rich gameplay on these handsets must never be underestimated! But in comparison to the N95, to include a poor quality camera that’s not compatible with some of the usual codecs on video was foolish installation in my modest opinion. A 2-megapixel camera will never compete with a 5-megapixel. Whatever way you look at it, video captured at 30 frames per second will always be higher quality than captured at 15fps on the N81. As a mobile film maker in just one of my multi-tasks, I always thought the lens cover was an excellent addition to the 5-mpx N95. Even the slightly raised metal around the N81 lens will not stop eventual scratching. But I won’t be using it to shoot my memories anyway…Certainly to store them! The point I’m making
is it just seemed odd to ‘go back’ to 2-mpx having previously gone forward to 5-mpx. And that’s what I mean by digressive.
So whatever becomes my chosen (single) device for your Geoweb experience, or my chosen (sister) device to my MacBook or PC, I hope it packs a GPS punch-worldwide.
I do sometimes think you write from a slightly more utopian angle on what lies ahead and that’s what I love about your POV’s and I guess what your Tomorrow consultancy stands for. It’s an extremely positive vibe. But I have (as a consumer) to consider the dystopia side of the equation and that is that handset, computer, GPS and Geoweb experience will be a messy physical –v- mapping –v-data engagement for awhile!
THX 4 A GREAT PIECE AS USUAL and CUL8R-Chris Simon, Bracket Boys.
Posted by: CHRIS SIMON | February 01, 2008 at 08:15 AM
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Posted by: Sony KDL52W3000 52-inch BRAVIA W series 1080p LCD Flat Panel HDTV ...$700 | July 06, 2008 at 10:03 AM
{ Trade World Plaza }
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As you email us may God bless you
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Posted by: Rono conolly | July 06, 2008 at 10:09 AM
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thanks for give me this list.....@dell Optiplex.. my dell system is to create a most of problem did u know who can i do...???
http://www.electrocomputerwarehouse.com
Posted by: Cheap computers | June 08, 2009 at 12:44 AM